reallyup2me:

Amnesty International: Domestic violence, Expulsion, Police

great ad!

Eton house comissioned State London to re-design their crest. Eton House produce jackets and hunting fashion items, similar to Barbour. Their crest needed to be as well designed as their products, exuding a classic heritage based in true original british craftmanship. The clients were very specific about the detailing needed in the logo, and were very satisifed with the final product. The logo will be embroidered on many of their products, as soon as we recieve some, we will get some shots up here!…

Tumblr for BlackBerry

We’re hyped about the new Tumblr app for BlackBerry devices, we know it’s been available on the iPhone for a while now but hey!

This will encourage the team to blog more often and post the weird and wonderful images, audio and dialogues that we come across on a day to day basis…

Pubs showing 3D Football match

Looking for a list of pubs showing this exciting 3D event?

Sky News won’t tell us where we can catch the action….

Winter in Lapland!! - Pretty cool!

someotherpeople:

Illustration: Sands of time. Yes, You Will Die.

Unleash your imagination! →

A very pretty timewaster!

Free tasty xmas wallpapers, for iphones too!

As promised here is the first of our freebies for you to enjoy! We have designed a funky little Christmas card based on a song that i’m sure you’ve heard, know and love. The Kings of Leon… ‘Sex on fire’… we have mailed them some cream and hope the sequel ‘ahhhhh…’ will be dedicated to us.

We have a few standard sizes for you [800x600] [1024x768] [1600x1200] for the widescreens out there [1680x1050] [1920x1200] If you have an iphone, here are 3 different styles that you might enjoy. [1] [2] [3] Merry Crimbo from the State team!

Invicta, an undefeated brand identity design…

Invicta are a Berlin based movie finance company that needed a new identity. Their only guidelines were to be creative and get gritty with it, so they could feel at home with their identity, rather than feel like a stuffy corporate entity, so we did.

We researched the meaning of Invicta, which means undefeated/unconquered, very apt for our current recession. Having seen that this is a word with strong historic meaning to it, we decided to create a bespoke typographic logo, that would in itself be an avatar for the company. The logo was created using a solid modern typeface and then a gothic ‘I’ that lent itself very well to the feel we were trying to achieve was incorporated. This clean pristine logo, was then put through the wars by our talented designers, and came out looking like it had survived a few. This was great fun to develop further, after a lot of watching old war movies, a common theme we decided on that was slightly morbid, but in a sense it was the thing that always survived… the dogtag.

The business card design was the first thing we developed, after running a few iterations of these, we then decided to actually cut the cards into a dogtag shape using a very thick solid stock. Bullet dents were added to the dogtag that followed one side to the other to give a sense of continuity and realism. The letterhead then went on to use this platform to display the logo. The reverse of these were then covered in a slate grey texture that was battleworn using large geometric warning chevrons to break up the page. When Cannes came around we also created a pack of brushed aluminium dogtags, each with their own code depending on which movie they were interested in, these were handed out at their stand. When they visited the Invicta site and input a code on the tag, this would unlock a section displaying a behind the scenes, concept artwork section relevant to the tags’ movie.

Antibody Films logo design

To start with here’s a logo study of re-brand for a film production company based in Hollywood, they have just released a movie called ‘Dead Air’ seems to have been a year filled with zombies! This is a slightly different take on the genre, more a suspense thriller than a hack n’ slash, might be worth a watch.

We were approached to bring their identity into the 21st century as it was looking a little dated. The little microscopic organism, (we lovingly nicknamed ‘Bob’) was something that needed to take centre stage as part of their new look, they already had a version of the organism, but it was an old scientific image that was slightly blurry as it had been resized and saved over multiple times, really affecting it’s fidelity. This was discarded for a vector based approach, not only would this make the logo a lot more clean and punchy, it’d give them the scope to scale ‘Bob’ up to macroscopic proportions, looming over a film premiere wall for example. We also gave them a bespoke typographic logo to work with the new theme and Bob.

The intial steps were to sketch out a range of designs for Bob, we anthropomorphised the little structure by not only giving him a name, but also using the nucleus as a pseudo eyeball, this in turn brought him to life. Now ‘it’ became a ‘he’… the client really loved the new direction, and there are plans to use an animated version of Bob as an avatar to guide us around the site once it is redeveloped in the future.

How we do, what we do…

As an introduction to what we do and how we do it, we’ve decided to add a few micro case studies based on ones that we are adding to the site. After the busy xmas period we will settle into a rhythm with our blogging, and keep you up to date, not only on what we are up to, but all of our design partners that will bring a really varied and exciting range of design and entertainment to your daily browsing.

State London’s new website is on the way!

The State site is starting to come together, our coders and designers have just sat down for our first preview of the site. Things are looking interesting, we hope to launch before the New Year, so fingers crossed, and keep checking back for updates!

We apologise to all of you who’ve been staring at the same homepage for ages, to make up for it, we have got some goodies for all you to enjoy during the run up to xmas, check back very soon!

eCard or regular card for christmas?

By now, most businesses have their christmas card lists sorted, and personalised cards designed and perhaps even ordered, but is the regular, paper/card based greeting card still a first choice option?

There’s a few points to consider when tackling this question…

Firstly, we’d assume that it depends on the market, client base and the company’s partners. Even in this day in age, much business is still conducted without the use of email and the internet. There’s no sense in sending an eCard to someone that will not have the capability to receive it or someone that never checks their emails!!

Secondly, there’s the question of whether or not they offer the same emotion. Receiving something tangible is often prefered to something that is usually sent in mass using one email that can be deleted with a click of a button!

The third point I’d like to make is that of cost! Personal eCards only really cost for the design and set up whereas paper based, regular cards will cost more in terms of postage, man power to organise and send them out and of course the print cost.

Let us know your thoughts and which type of card you’ll be sending this festive season!