If your business has an online presence, then you’re probably well aware of the importance of SEO– you simply can’t make do without it! Competition is so fierce online that employing proper SEO techniques is the only way that your website and company are ever going to be found. When you’re just starting out with SEO, it can be hard to know just what types of advice to follow, so we’ve outlined three major things you should strive to do:
1. Create Quality Content From Scratch
The first step is always to ensure that your website has quality content that you’ve created. The point being made here is never to steal, borrow or copy content from another source as it’s bad for SEO. Remember, Google knows if you’re stealing content and will penalize your website for it.
2. Choose Keywords Wisely
“Even if your niche industry is competitive,” says Cory Brown at the Edmonton SEO company CWIM, “it doesn’t mean you need to compete for keywords. Choose less competitive keyword phrases that can still get you the same amount of hits on your website, but your company won’t be competing for with thousands of others. Finding the right keywords can be extremely hard, so make sure you’re doing your research and thinking it all through.”
3. Use Social Media
As good SEO practice, you shouldn’t only be focusing on your on-page SEO. One of the best off-page SEO practices involves the avid use of social media. A Facebook or Twitter page can be an invaluable resource in delivering lots of traffic to your otherwise stagnant website. Using a site like Google+ for SEO is essential as well.
SEO shouldn’t be taken lightly, and it isn’t something that we can consider optional. In this day and age, you need to worry about competitors as they can quickly put you out of business in no time.