5 Reasons Why Well Designed Print Marketing Is Important For Dance Schools

custom-designed-printed-marketing-material
Do you want to know the importance of using print marketing to promote your dance schools and ballet classes? You may have heard that “print marketing is dead”. Is this true? Nowadays, more business owners are choosing to focus their energies in online marketing and other marketing strategies. Most of these business owners have abandoned printed marketing.

Do not neglect print marketing, because it is still effective. There are so many businesses using printed marketing and they are getting amazing results. The only thing that you are required to do is to learn how to use printed marketing properly.

The following are the reasons why you should use printed marketing to promote your dance schools.

1: Print Stands Out

As mentioned above, so many businesses are switching to online marketing. This means that your ad will stand out now more than ever. The competition is less, so your direct mailer will not get lost in a sea of flyers. People are not receiving a lot of mailers these days. Print marketing has been around for several years, but you can still create new and fresh print pieces. So, take your time when you are creating you ads, and make sure that it is something that your audience has never seen before.

2: Print is Engaging

Printed word has high retention. People don’t read websites, especially when they are searching for specific information. People pay more their attention to their print mail. As mentioned above, people receive less mail these days. So, they are going to read every mail and they are going to pay more attention to every piece. This means that print marketing is engaging. You can use it to get the results that you want.

3: Customer Retention

It is important to focus on marketing strategies that can help you with customer retention. Businesses these days create content that they use for customer retention. Creating content on a daily basis is costly. The biggest problem that most marketers and business owners face is nurturing their customers. They usually focus on getting a sale. After getting the sale, they forget to nurture the customer. The usually end up losing most of their customers.

Print marketing was created for custom retention purposes. That is why you will retain your customers if you use print marketing consistently.

4: It Excites People

Print excites people these days. People still perceive the printed word as more credible than anything on the internet. They are going to trust what they read on a printed media than what they read online. This means that print marketing can help your business grow, because they will trust your printed ads and they might check out your dance school. But you need to make sure that you are writing the best ads that will make these people to take action.

These are the reasons why print marketing is important for dance schools. If you want to be successful with print marketing, then learn how to use it properly.

Tips For Designing Labels For Products

beer labels

No matter how good a product is, if the label design is not eye-catching and doesn’t clearly indicate what the product has to offer, chances are it won’t sell as well as it could. Ultimately, the goal of any product label should be to help the product stand out from similar products on the shelf. There is a limited window of time during which you can capture a customer’s interest. By creating a label that instantly draws attention, you have a better chance of getting them to notice your product. Check out the following tips for designing labels for products to learn more about how to make your labels stand out from the crowd.

Use Color To Your Advantage

Color plays a vital role in getting people to notice your product. Pay attention the next time you are shopping at the store. Chances are, the first products that catch your eye on the shelf are the ones that contain unique, eye-catching colors.

A good place to start when choosing a color is by checking out your direct competition. What colors do they use on their labels? Ideally, you should avoid using similar colors to other products in your industry. That way, your product will stand out more on the shelf. For instance, if all of your competitors use red or blue on their product labels, you can help your product get noticed by choosing bright yellow, green, or orange for your label.

The type of product also comes into play when selecting a color. For example, organic products often do well with green labels since the color green helps reinforce the natural concept. Likewise, products that are designed for children tend to do well with bright, primary colors.

Use Easy-To-Read Fonts

Lorraine Cioffi, a graphic designer specializing in labels, makes a great point. “Avoid the temptation to use fancy fonts on your product label. Instead, stick with easy-to-read fonts that can be read and understood at a glance. If people have to struggle to make out what your label says, they will just choose a different product instead.” For more information about the labels Lorraine produces, visit http://www.summitprint.ca/.

That doesn’t mean that you can’t use a font with personality. Just make sure that it can easily be read from a distance of a few feet so that people don’t have to spend a lot of time trying to figure out what it says.

Use Eye-Catching Graphics

If you are going to use graphics on your label, it is important to choose high-quality images that will print clearly. They need to have a high enough resolution that they don’t come out looking pixelated or faded once they are printed on the label. Instead, the quality of the images needs to reflect the quality of the product clearly.

Again, look for brightly colored images that will help grab the attention of people as they walk by to get them to notice your product. If you have a company logo, you should also find a way to incorporate it into the label design to help build brand recognition so that people will buy other products that you produce in the future.

These tips for designing labels for products should help you create beautiful labels that help your products stand apart from the competition.