Having a search engine friendly design is all about having a website that is both user-friendly and a website that it highly optimized to the point where search engines can crawl the website to easily read/figure out what it is about. It is essentially a website that is designed with the user in mind, but also one that is made for search engines. A lot of people make very detrimental mistakes that could easily be avoided if they knew what was important and what wasn’t when designing a website to be search engine friendly. They assume that a search engine friendly website is designed with a search engine first mentality which can ultimately lead to a very poor user experience in the end. In this article, we will be going over some of the top SEO friendly website design tips that you should begin to follow today.
Top SEO Friendly Website Design Tips:
1. Attract Visitors and Users.
The first thing that you are going to want to do when you are looking to make a website search engine friendly is the focus on the end user and visitor. This is critical in today’s age in search engine algorithms because search engines like Google are now placing more of an emphasis than ever before on things such as time on page and repeat visits. Ultimately, you want to make sure that you can effectively engage the visitor for long enough that it will allow you to be really able to bring up your stats about the visitors that are visiting your website. This will help more than any amount of optimization strategy that you can implement because the longer visitors stay on your pages and website, the better and more relevant Google will assume your website is.
2. Create a User-Friendly Website.
It is important to make your website as user-friendly as possible. Instead of focusing on making everything text based so the search engines can crawl your website, focus on the end user. Navigation is primarily about being able to enable task completion. Regardless if this means using a graphic or image based navigation menu is not going to matter. What is more important is providing a quality and easy to navigate website for your visitor. This is going to be much more important than trying to appeal strictly to the search engines.
3. Search Engine Friendly Websites Are Ugly.
It is a common misconception that a search engine friendly website has to be ugly and text based. The fact is, these people do not factor in the importance of user interaction and aesthetics into their experience. Having a good quality design can greatly improve the overall user experience. Therefore, you should try to make your website look as good as possible. Elizabeth Robinson of SEO Kelowna says “A website should be appealing to the user before it is appealing to the search engine.”
4. Utilize Good Format.
Websites that achieve the label as being search engine friendly do so by incorporating good labels, formats, and placement on their website(s). How your website is organized is going to do a lot for your rankings. Not only will it communicate the content and relevance of the content to the search engines, but it will also do the same for the visitor. For instance, the text at the top of your website is going to be rated much more highly and valuable than the text towards the bottom.
5. Quality Keywords.
If you are looking to create a search engine friendly website, you are still going to want to place a significant emphasis on finding and utilizing the right kinds of keywords and key phrases. Finding the right keywords can go long ways towards helping your website be search engine friendly and rank well. After all, the search engines need to know what your website and content are about to actually be able to rank it accordingly. With that being said, do not go overboard and start inputting random keywords and key phrases into content that it doesn’t belong in. This is only going to hurt you in the long run.
In conclusion, a search engine friendly website does not have to be completely text based. Also, be sure that you are focusing on the visitor’s experience more so than the search engine bots, and you should achieve great success.