Top SEO Friendly Website Design Tips

Having a search engine friendly design is all about having a website that is both user-friendly and a website that it highly optimized to the point where search engines can crawl the website to easily read/figure out what it is about. It is essentially a website that is designed with the user in mind, but also one that is made for search engines. A lot of people make very detrimental mistakes that could easily be avoided if they knew what was important and what wasn’t when designing a website to be search engine friendly. They assume that a search engine friendly website is designed with a search engine first mentality which can ultimately lead to a very poor user experience in the end. In this article, we will be going over some of the top SEO friendly website design tips that you should begin to follow today.

Top SEO Friendly Website Design Tips:

1. Attract Visitors and Users.

The first thing that you are going to want to do when you are looking to make a website search engine friendly is the focus on the end user and visitor. This is critical in today’s age in search engine algorithms because search engines like Google are now placing more of an emphasis than ever before on things such as time on page and repeat visits. Ultimately, you want to make sure that you can effectively engage the visitor for long enough that it will allow you to be really able to bring up your stats about the visitors that are visiting your website. This will help more than any amount of optimization strategy that you can implement because the longer visitors stay on your pages and website, the better and more relevant Google will assume your website is.images

2. Create a User-Friendly Website.

It is important to make your website as user-friendly as possible. Instead of focusing on making everything text based so the search engines can crawl your website, focus on the end user. Navigation is primarily about being able to enable task completion. Regardless if this means using a graphic or image based navigation menu is not going to matter. What is more important is providing a quality and easy to navigate website for your visitor. This is going to be much more important than trying to appeal strictly to the search engines.

3. Search Engine Friendly Websites Are Ugly.

It is a common misconception that a search engine friendly website has to be ugly and text based. The fact is, these people do not factor in the importance of user interaction and aesthetics into their experience. Having a good quality design can greatly improve the overall user experience. Therefore, you should try to make your website look as good as possible. Elizabeth Robinson of SEO Kelowna says “A website should be appealing to the user before it is appealing to the search engine.”

4. Utilize Good Format.

Websites that achieve the label as being search engine friendly do so by incorporating good labels, formats, and placement on their website(s). How your website is organized is going to do a lot for your rankings. Not only will it communicate the content and relevance of the content to the search engines, but it will also do the same for the visitor. For instance, the text at the top of your website is going to be rated much more highly and valuable than the text towards the bottom.

5. Quality Keywords.

If you are looking to create a search engine friendly website, you are still going to want to place a significant emphasis on finding and utilizing the right kinds of keywords and key phrases. Finding the right keywords can go long ways towards helping your website be search engine friendly and rank well. After all, the search engines need to know what your website and content are about to actually be able to rank it accordingly. With that being said, do not go overboard and start inputting random keywords and key phrases into content that it doesn’t belong in. This is only going to hurt you in the long run.

In conclusion, a search engine friendly website does not have to be completely text based. Also, be sure that you are focusing on the visitor’s experience more so than the search engine bots, and you should achieve great success.

3 Advanced SEO Techniques Everybody Needs To Know About

Are you curious to learn some advanced SEO techniques that will give your website a real boost in the search engines, and ultimately help you win new leads and sales for your business? If so, this guide from the Calgary SEO company CWIM is going to shed some light on the subject and give you the information you’re looking for.

First of all, there’s no denying that you can achieve lots of success in the search engines simply by following the basics of content optimization and off-site link building. But if you have some killer advanced techniques that few people know about, then you have the potential to leap ahead of your competition.

Technique 1 – optimize your content for the Hummingbird algorithm

Google have made several important algorithm updates over the last few years, but one of the most overlooked is something known as the Hummingbird algorithm which simply focuses on understanding conversational search terms.

Fortunately, this represents a fantastic opportunity for anybody who is willing to add the appropriate content to their website. But what content should you focus on? The secret is to use content that centers around long tail search terms with a question orientated theme.

As an example of this, rather than optimizing for the keyword “best plumber New York”, perhaps you could focus on “who’s the best plumber in the New York area?”.

This subtle change to your content titles can have a real impact on the amount of long tail search traffic you draw in for this type of search term and related terms.

GoogleHummingbirdTechnique 2 – use LSI in your content marketing

Most people are unaware of the importance that keywords hold when it comes to optimizing for top search engine results. However, fewer people understand the true power of latent semantic indexing ñ otherwise known as LSI.

This technique relies on a mathematical formula that finds related keywords within any given paragraph of content. Interestingly, Google places a lot of weight on the LSI co-occurrence within your content, and implementing this technique will often make your content theme more relevant for any given search term, ultimately resulting in better rankings and more long tail search traffic.

Technique 3 – spy on your competitors search traffic

Another sneaky tactic you can use to get the jump on your competition is to use websites such as SEM Rush to spy on the search engine strategies that your competition is using.

These advanced keyword research tools will allow you to uncover fantastic keywords and overlooked niches that your competition is profiting from. In many cases, you’ll be able to glean several new keywords that are relevant to your target market, as well as being low enough in competition to allow you to compete relatively easily with little additional cost.

Conclusion

Overall, it’s safe to say that you can achieve excellent results when you focus on your search engine marketing skills, even if you just master the basics. But by implementing several advanced SEO techniques, you can kick your online business into overdrive.

A Basic Introduction To SEO

seo introduction

SEO, or search engine optimization, is the process of working on your website to make sure that it performs flawlessly and boosts your rankings in the search engines. Whether you have a large business, or you are a small business that is starting out, you should know that there are many wonderful benefits that come along with a fully optimized website. The higher your rankings and the better the overall experience is that your visitors have, the more successful your site will be.

Plan Out Your Campaign

It is important that you take the time to research some of the top keywords that correspond with your website, business, and audience. From there, you can take the next step to select the search term combination that will be you a good number of visitors who are all looking for what you are offering. There are keyword search tools that you can use that will help you to find all of the best search terms.

Relevant Content

keep calm and create quality contentWhen you are optimizing your website pages, you need to have quality, relevant content that will keep your visitors engaged and coming back again and again. Have a clear picture of what each page is about and make sure that your web design has everything is laid out correctly.

Ease Of Use

“Any web page can bring in visitors, however if the load times are slow, and the site is difficult to navigate, you are going to lose them.” stresses Kathlky Cantu of Coronation Internet Marketing Phoenix.  “It is crucial that your web pages are fully optimized with the user in mind which will mean clear links and calls to action that are concise. If you have an e-commerce website, it is crucial that you have a shopping cart system that is going to easy to use so that your visitors can have the best experience from start to finish.”

Tags And Links

meta tagA meta tag will have content that is not going to be displayed on your pages, but they are used by the search engines and browsers. In addition to these tags, you should have backlinks set up to and from other pages so that you can have a decent flow of traffic with other websites.

There is no one perfect formula to use for optimizing every site. However, the basics are relatively straightforward, and you can get a great result just as long as you take each step into careful consideration. After a brief introduction to SEO, you will be able to get your pages to rise in the rankings.

3 Essential Tips For SEO Success

If your business has an online presence, then you’re probably well aware of the importance of SEO– you simply can’t make do without it! Competition is so fierce online that employing proper SEO techniques is the only way that your website and company are ever going to be found. When you’re just starting out with SEO, it can be hard to know just what types of advice to follow, so we’ve outlined three major things you should strive to do:

1. Create Quality Content From Scratch

The first step is always to ensure that your website has quality content that you’ve created. The point being made here is never to steal, borrow or copy content from another source as it’s bad for SEO. Remember, Google knows if you’re stealing content and will penalize your website for it.

keywords-for-seo2. Choose Keywords Wisely

“Even if your niche industry is competitive,” says Cory Brown at the Edmonton SEO company CWIM, “it doesn’t mean you need to compete for keywords. Choose less competitive keyword phrases that can still get you the same amount of hits on your website, but your company won’t be competing for with thousands of others. Finding the right keywords can be extremely hard, so make sure you’re doing your research and thinking it all through.”

social-media-marketing3. Use Social Media

As good SEO practice, you shouldn’t only be focusing on your on-page SEO. One of the best off-page SEO practices involves the avid use of social media. A Facebook or Twitter page can be an invaluable resource in delivering lots of traffic to your otherwise stagnant website. Using a site like Google+ for SEO is essential as well.

SEO shouldn’t be taken lightly, and it isn’t something that we can consider optional. In this day and age, you need to worry about competitors as they can quickly put you out of business in no time.