While most law firms still get most clients from referrals, it has been observed that people are searching online more often to find legal services, and lawyers for representation. All law firms understand this changing trend and already have a website. However, many law firms do not understand the importance of investing in high-quality web design as the website plays a critical role in customer’s perception as a professional and trustworthy law firm in the eyes of potential clients is concerned.
There are some unique features that every personal injury lawyer or law firm should have on their website.
Here is a list of some of the main features that should be included in a well-designed personal injury law firm website.
The Features of Great Personal Injury Law Firm Web Design
One of the most important features is responsive web design. These days, more people connect to the Internet through their smartphones and tablets than their desktop personal computers. Responsive web design means that the layout of the website automatically adjusts to serve content in the best possible manner as per the screen size of the device accessing the content. A site that does not have responsive web design may look great on a desktop personal computer but may be difficult to navigate for visitors on a smartphone or tablet.
There are a number of benefits of investing in responsive web design. It not only allows visitors to get all the information they want in a user-friendly manner irrespective of the device they use but certain other features such as click to call can also be implemented through this design. Responsive design also shows that your law firm is using the latest technology, and it may be a differentiating factor in the eyes of potential clients. Responsive design also plays a role in search engine rankings as major search engines consider mobile friendliness as a ranking factor for mobile searches.
Easy to Search, Easy to Find
Another important feature is an excellent search function. The visitor should be able to search for an attorney based on multiple criteria. While it is great to have articles and tips related to your practice area but it is also important to allow visitors to search easily and get results for the right attorney in your firm based on various criteria such as expertise and location. This is especially important for law firms with more than 20 employees and multiple locations.
When visitors find the information they are looking for on a personal injury law firm website, they would want to get in touch with the law firm. Therefore, it is important to make sure that contact information is easily available to the visitors. Sometimes, this information is inadvertently hidden, and visitors are unable to find it quickly. Therefore, it is important to have a link to the contact details and a phone number in the header of the website so that it is readily available to the visitors.
Fresh and High-Quality Content
Consumers these days want high-quality information from professionals they do business with. A law firm is a business, and it is important for a law firm website to have highly useful content that is helpful to the readers. One of the ways to regularly publish high-quality content on a personal injury law firm website is to have a blog. Also, lawyers tend to be good writers as they are already in the habit of writing a ton of stuff and having a blog gives them the freedom to write on topics in their area of expertise.
Social Media Presence
It’s important to be active on social media these days as people expect other professionals to be present on at least one or more social media platforms such as Twitter, LinkedIn, Facebook and others. Individual attorneys in a law firm should also have their social media profiles optimized, and links to their social media profiles should be in front of their contact details. This allows visitors to reach an attorney through social media.
Client testimonials are an important part of a personal injury law firm website. These may be in the form of text or video, but they should be included on the website as these add credibility, trust, and personality to the law firm’s brand.
Do not make the mistake of having stock photos on a law firm’s website. Instead, use real photos of attorneys and clients, where permitted. It adds to the personality of the brand and makes the website more trustworthy in the eyes of potential clients.