Antibody Films logo design

To start with here’s a logo study of re-brand for a film production company based in Hollywood, they have just released a movie called ‘Dead Air’ seems to have been a year filled with zombies! This is a slightly different take on the genre, more a suspense thriller than a hack n’ slash, might be worth a watch.

We were approached to bring their identity into the 21st century as it was looking a little dated. The little microscopic organism, (we lovingly nicknamed ‘Bob’) was something that needed to take centre stage as part of their new look, they already had a version of the organism, but it was an old scientific image that was slightly blurry as it had been resized and saved over multiple times, really affecting it’s fidelity. This was discarded for a vector based approach, not only would this make the logo a lot more clean and punchy, it’d give them the scope to scale ‘Bob’ up to macroscopic proportions, looming over a film premiere wall for example. We also gave them a bespoke typographic logo to work with the new theme and Bob.

The intial steps were to sketch out a range of designs for Bob, we anthropomorphised the little structure by not only giving him a name, but also using the nucleus as a pseudo eyeball, this in turn brought him to life. Now ‘it’ became a ‘he’… the client really loved the new direction, and there are plans to use an animated version of Bob as an avatar to guide us around the site once it is redeveloped in the future.