eCard or regular card for christmas?

By now, most businesses have their christmas card lists sorted, and personalised cards designed and perhaps even ordered, but is the regular, paper/card based greeting card still a first choice option?

There’s a few points to consider when tackling this question…

Firstly, we’d assume that it depends on the market, client base and the company’s partners. Even in this day in age, much business is still conducted without the use of email and the internet. There’s no sense in sending an eCard to someone that will not have the capability to receive it or someone that never checks their emails!!

Secondly, there’s the question of whether or not they offer the same emotion. Receiving something tangible is often prefered to something that is usually sent in mass using one email that can be deleted with a click of a button!

The third point I’d like to make is that of cost! Personal eCards only really cost for the design and set up whereas paper based, regular cards will cost more in terms of postage, man power to organise and send them out and of course the print cost.

Let us know your thoughts and which type of card you’ll be sending this festive season!