No matter how good a product is, if the label design is not eye-catching and doesn’t clearly indicate what the product has to offer, chances are it won’t sell as well as it could. Ultimately, the goal of any product label should be to help the product stand out from similar products on the shelf. There is a limited window of time during which you can capture a customer’s interest. By creating a label that instantly draws attention, you have a better chance of getting them to notice your product. Check out the following tips for designing labels for products to learn more about how to make your labels stand out from the crowd.
Use Color To Your Advantage
Color plays a vital role in getting people to notice your product. Pay attention the next time you are shopping at the store. Chances are, the first products that catch your eye on the shelf are the ones that contain unique, eye-catching colors.
A good place to start when choosing a color is by checking out your direct competition. What colors do they use on their labels? Ideally, you should avoid using similar colors to other products in your industry. That way, your product will stand out more on the shelf. For instance, if all of your competitors use red or blue on their product labels, you can help your product get noticed by choosing bright yellow, green, or orange for your label.
The type of product also comes into play when selecting a color. For example, organic products often do well with green labels since the color green helps reinforce the natural concept. Likewise, products that are designed for children tend to do well with bright, primary colors.
Use Easy-To-Read Fonts
Lorraine Cioffi, a graphic designer specializing in labels, makes a great point. “Avoid the temptation to use fancy fonts on your product label. Instead, stick with easy-to-read fonts that can be read and understood at a glance. If people have to struggle to make out what your label says, they will just choose a different product instead.” For more information about the labels Lorraine produces, visit http://www.summitprint.ca/.
That doesn’t mean that you can’t use a font with personality. Just make sure that it can easily be read from a distance of a few feet so that people don’t have to spend a lot of time trying to figure out what it says.
Use Eye-Catching Graphics
If you are going to use graphics on your label, it is important to choose high-quality images that will print clearly. They need to have a high enough resolution that they don’t come out looking pixelated or faded once they are printed on the label. Instead, the quality of the images needs to reflect the quality of the product clearly.
Again, look for brightly colored images that will help grab the attention of people as they walk by to get them to notice your product. If you have a company logo, you should also find a way to incorporate it into the label design to help build brand recognition so that people will buy other products that you produce in the future.
These tips for designing labels for products should help you create beautiful labels that help your products stand apart from the competition.