An employment lawyer with a good website will get more clients than someone that doesn’t have an online presence. No matter how good you are at what you do, you have to market yourself. These bits of information will get a website put together for you that meets your needs and those of your clients as well.
You have to have a page online that tells people what you are going to do for them. It cannot just be a place where you are vague because if people aren’t sure of what’s going on right away, they will turn around. Think of it as your business card when you are designing your pages, and what you think people need to know in each section quickly. You can elaborate on everything later or further into the website if need be, but on the surface, everything needs to be easy to understand and fast to scan over.
A lawyer needs to be able to come up with a website that has easy navigation to use. You are going to be working with a variety of people and not all of them are going to understand how to work a complicated website with a ton of links. Your menus shouldn’t go too deep and should just be a button or two per item. You don’t want to make the menus too complex because people tend not to be on a computer all the time with a mouse, so it’s hard to get anywhere if the menus are too difficult to use.
Do you not want to do anything and want people to know about it? Make sure you have an about page of some kind about what services you can and cannot help provide. You can also have a frequently asked questions page so that people don’t have to contact you to get a feel for your general areas of expertise. Let them know that you focus on employee law and that’s it. Don’t just say you’re a lawyer, or you’ll get inundated with calls about things outside your areas of expertise.
Pay a web designer to do the work for you if you don’t have time to learn web design yourself. You may find that there are programs you can use to build sites for free for you, but they are not that good because they create a lot of junk code. Plus, when you use free hosting or website creation tools you tend to have to put ads on your site to pay for your hosting. You may end up with a competitor’s ads on your website, which is not happening if you own, build, and control your site through paid hosting services.
Update your site with SEO friendly content regularly. You may want to put a blog up because that will let you rank with pages in internet searches for certain keywords that you focus on. It’s important that you are cautious with your approach to marketing because you could end up far behind everyone if you quit working on your site eventually. When you have enough traffic, you shouldn’t just assume it will be that way forever and should get SEO and marketing professionals to help you every few months at least.
These tips for helping you come up with an employment lawyer website will get you the visitors you deserve. The result should be a lot of people that show interest in your skills because your site is easy to find and use.