As a lawyer, one of your top priorities should be to build a high-quality website that gets results. After all, there is a high likelihood that the vast majority of your leads will come from the Internet. Your site needs to make a great first impression on people the moment that they land on it. Otherwise, it will be hard for you to gain their trust enough for them to contact you and become your client. Below are five features that every attorney website should have:
1. Responsive Design
Think about all of the different ways that you search the Internet. Chances are you use a desktop or laptop computer, a smartphone, and possibly a tablet. The same holds true for the vast majority of people. Because of that, you need to make sure that your website displays correctly on all of these different devices which is known as responsive design. These days, incorporating responsive web design into your site is essential. Otherwise, you are missing out on a huge percentage of online traffic. Additionally, the search engines won’t list your site as high in the search results if it is not mobile-friendly.
2. Intuitive Navigation
Avoid artsy design for streamlined, intuitive navigation. People shouldn’t have to guess how to get from one part of your site to another. Instead, it should be obvious the moment that they land on your page. If they can’t find what they are looking for right away, they will simply click away to another site instead.
3. Detailed Contact Information
Your contact information should be clearly displayed on every page of your site including your phone number, mailing address, and email address. People shouldn’t have to search your site to find this information. Instead, they should be able to tell at a glance how they can reach you. You may even want to consider adding this information to the header of your page so that it is front and center.
4. A Well-Written About Page
By providing visitors with detailed information about each of the lawyers at your firm as well as the firm itself, you can help alleviate any fears that they may have about contacting you. Be sure to include professional, yet friendly looking photos of all of your lawyers on your about page. Being able to put a face with a name helps build trust which, in turn, can make people more likely to reach out to you for an initial consultation.
5. Helpful Articles
One of the best ways to position yourself as an expert in your field is by providing extremely helpful information to people who visit your website. While you can’t offer things like personal injury or even bankruptcy legal advice, you can provide articles and information that people can use to get a better understanding of the type of law that you practice. The more knowledgeable you seem the more likely people are to trust you.
Every attorney should consider incorporating these five features into their website if they want a truly great site that helps them gain new clients.