Venues are different from other types of businesses and should use online marketing methods that are relevant for the services offered. The primary purpose of an online marketing campaign for a party, event or wedding venue should be to convince potential clients that the place will be ideal for their needs. Here are a few web design tips to help you promote a venue.
Ideally, the design used for the official site of the event or party venue should echo the style of the place itself. If the venue has a more modern and eccentric feel to it, this should be reflected in the design of the website. If the venue is decorated in a more traditional manner and is often rented for weddings or other formal events, the design should be inspired by this classic style which is a good way to set the tone right away when potential clients compare different venues.
The web design used to promote a venue should be elegant yet functional. Providing potential customers with an excellent experience while browsing the official site of the venue is crucial. People will not want to spend much time on the site and will not look for additional information about the venue if the design is not convenient and makes navigation difficult.
Richard Hernandez of Diamond Ballroom in Vancouver points out “The design you use for the official site of the place you are promoting should draw attention to the main elements of the website. Visitors will probably want to know where the venue is, how many people can be seated, what kind of events are usually planned at this venue and what kind of additional amenities are offered. Contact information should be displayed prominently. Ask yourself what kind of information visitors are likely to look for when visiting the website and make sure the design draws attention to these elements.”
Stick to a simple color pattern for the site. Ideally, the design of the site should echo the feel and design of the venue, but the color pattern of the venue might not be a good option for a site design. Think about functionality and user experience when choosing a color pattern for the website. The color pattern you use should allow the user to read the text comfortably and should not distract from other design elements.
Create a design that is compatible with the mobile platform. Test your website with different devices and browsers to make sure it is correctly displayed. It is important to offer a good experience on the mobile platform since an increasing number of Internet users browse websites with their phone or tablets. If you cannot get your site to display correctly on the mobile platform, think about launching a mobile website or an app.
Be careful with photographs and videos. You need to provide this type of content on your site to give people a good idea of what the inside of the venue looks like and of the kind of events that have been planned in this venue before. However, these elements should not distract users from the other content they need to find. You should avoid placing too many photographs or videos on your homepage since it will make the page slower to load and users might have a hard time navigating your site as a result.
A good design for the official site of a venue should be created in function of the style of the venue. The design should be functional, work well on computers and phones and should provide visitors with an excellent experience. Think about hiring a professional web designer if you are not sure how to create a great design for your website.